Custom LG Neon Sign for Australian Experiential Event

When an experiential marketing agency in Australia was preparing a large-scale outdoor activation for LG WashTower, they needed a lighting solution that would deliver both brand impact and visual attraction in a challenging nighttime environment. To support the event, we designed and produced a custom LED neon sign that perfectly matched LG’s brand identity and met the agency’s high standards for durability, brightness, and accuracy.

Project Background

The installation was part of a creative campaign titled “MOV’IN BED”, where LG showcased its WashTower appliances in an immersive, container-style setup. The agency required branded illumination that could:

• Stand out clearly at night

• Match LG’s official logo colors

• Deliver stable brightness for long operation hours

• Integrate seamlessly with the event’s set-up

• Be safe, energy-efficient, and easy to install

Our Solution

1. Design and confirm dimension

LG Logo: diamter is 500mm

LG Letter: 530*330mm

2. Process Flow of Integrated Neon Sign

Step 1: convert sample pictures to vector files

Step 2：engroove on 6mm clear acrylic backboard

Step 3: install pure silicone neon flex in slot (LED strips hide inside flex)

Step 4: soldering, joint different strokes by thin transparent lines

Step 5: install ender caps, glue them on two sides of flex connection

Step 6: aging test 24-48 hours

Step 7: check accessories’ type, quantity and transformer test

Step 8: clean, wrapped with stretch film

Step 9: packaging

3. Finished Product

Key features of the delivered neon set:

• High-brightness LED neon optimized for nighttime events

• UV-resistant and weather-tolerant materials suitable for outdoor use

• Low-voltage power system ensuring energy efficiency and safety

• Pre-mounted backing panel for quick on-site installation

• Brand-accurate color reproduction based on corporate Pantone references

On-Site Performance

During the event, the neon logo delivered strong visual impact even under complex lighting conditions. Positioned beside the product display container, it successfully:

• Attracted attendee attention from a distance

• Enhanced LG’s brand visibility in low-light environments

• Provided a premium, modern visual style that matched the WashTower’s positioning

• Served as a functional photo backdrop for visitors

The event crew shared positive feedback on the ease of installation and the overall build quality.

Client Outcome

The Australian agency reported outstanding audience engagement and strong brand recognition throughout the campaign. The neon signage became a key visual feature of the entire setup, helping elevate LG’s presence and improving the overall aesthetics of the event area.

As a result of this successful execution, the client expressed interest in further collaborations for future campaigns and appliance-related activations.

Conclusion

This project demonstrates how custom LED neon signage can significantly enhance brand expression and customer engagement at experiential events. By combining accurate craftsmanship, durable materials, and vivid illumination, our team helped the LG campaign deliver a memorable, high-impact visual experience for the Australian audience.